A visual practice.
The majority of my career work has been at small startups, or bigger companies that operate like small startups: working quickly to get customers and sales teams the features they need. The result of this is often great sales, but a bootstrap visual language.
In my spare time as a freelancer, I spend a couple hours per day building utility apps with Claude Code, and considering how the utility and community apps I use day-to-day could have their visual languages up-leveled, especially in a world with design-led, AI-assisted execution.
A new home screen and visual language for ParentSquare
As a regular user of ParentSquare, I have always wanted a summary view showing me what’s new and what’s next.
Additionally, the app has a dated style I feel could use a visual refresh. This refresh also needed to consider user-generated content that can pull in a variety of text styles and images.
An updated visual language for FlightAware
FlightAware is a great utility app, pulling in ADSB data from various official and hobbyist sources and displaying a vast amount of information for travelers and aviation enthusiasts.
While the app recently had a Liguid Glass update, I wanted to address the overall look and feel to modernize the interface and inject more brand language without changing its core user experience flows.
A simpler outage tracker for PG&E
Living in an area subject to power outages, I’m often frustrated by PG&Es outage website. My understanding is PG&E have all the data, so they use it. However, this leads to information overload, having to repeat actions to get to the same information throughout an outage you’re tracking and increased battery drain due to the previous points.
This solution simplifies the experience down to:
A working demo of this app can be found here.
Calm for Business 2026
Some projects go so fast it’s easy to settle on “good enough”. But good enough isn’t good enough!
I revisited the Calm for Business Dashboard I worked on from zero-to-one in 2020 to 2022 to consider the brand language more, and provide a... calmer... overall visual experience for the web app.
Contact
if you’d like to learn more about my creative pursuits, click here
Spencer Holtaway
Designer
✼
Creative
✼
Mentor
A visual practice.
The majority of my career work has been at small startups, or bigger companies that operate like small startups: working quickly to get customers and sales teams the features they need. The result of this is often great sales, but a bootstrap visual language.
In my spare time as a freelancer, I spend a couple hours per day building utility apps with Claude Code, and considering how the utility and community apps I use day-to-day could have their visual languages up-leveled, especially in a world with design-led, AI-assisted execution.
A new home screen and visual language for ParentSquare
As a regular user of ParentSquare, I have always wanted a summary view showing me what’s new and what’s next.
Additionally, the app has a dated style I feel could use a visual refresh. This refresh also needed to consider user-generated content that can pull in a variety of text styles and images.
An updated visual language for FlightAware
FlightAware is a great utility app, pulling in ADSB data from various official and hobbyist sources and displaying a vast amount of information for travelers and aviation enthusiasts.
While the app recently had a Liguid Glass update, I wanted to address the overall look and feel to modernize the interface and inject more brand language without changing its core user experience flows.
A simpler outage tracker for PG&E
Living in an area subject to power outages, I’m often frustrated by PG&Es outage website. My understanding is PG&E have all the data, so they use it. However, this leads to information overload, having to repeat actions to get to the same information throughout an outage you’re tracking and increased battery drain due to the previous points.
This solution simplifies the experience down to:
A working demo of this app can be found here.
Calm for Business 2026
Some projects go so fast it’s easy to settle on “good enough”. But good enough isn’t good enough!
I revisited the Calm for Business Dashboard I worked on from zero-to-one in 2020 to 2022 to consider the brand language more, and provide a... calmer... overall visual experience for the web app.
Contact
if you’d like to learn more about my creative pursuits, click here
Designer
✼
Creative
✼
Mentor
A visual practice.
The majority of my career work has been at small startups, or bigger companies that operate like small startups: working quickly to get customers and sales teams the features they need. The result of this is often great sales, but a bootstrap visual language.
In my spare time as a freelancer, I spend a couple hours per day building utility apps with Claude Code, and considering how the utility and community apps I use day-to-day could have their visual languages up-leveled, especially in a world with design-led, AI-assisted execution.
A new home screen and visual language for ParentSquare
As a regular user of ParentSquare, I have always wanted a summary view showing me what’s new and what’s next.
Additionally, the app has a dated style I feel could use a visual refresh. This refresh also needed to consider user-generated content that can pull in a variety of text styles and images.
An updated visual language for FlightAware
FlightAware is a great utility app, pulling in ADSB data from various official and hobbyist sources and displaying a vast amount of information for travelers and aviation enthusiasts.
While the app recently had a Liguid Glass update, I wanted to address the overall look and feel to modernize the interface and inject more brand language without changing its core user experience flows.
A simpler outage tracker for PG&E
Living in an area subject to power outages, I’m often frustrated by PG&Es outage website. My understanding is PG&E have all the data, so they use it. However, this leads to information overload, having to repeat actions to get to the same information throughout an outage you’re tracking and increased battery drain due to the previous points.
This solution simplifies the experience down to:
A working demo of this app can be found here.
Calm for Business 2026
Some projects go so fast it’s easy to settle on “good enough”. But good enough isn’t good enough!
I revisited the Calm for Business Dashboard I worked on from zero-to-one in 2020 to 2022 to consider the brand language more, and provide a... calmer... overall visual experience for the web app.
Contact
if you’d like to learn more about my creative pursuits, click here
Designer
✼
Creative
✼
Mentor