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Pond Farm Brewery: Red Zeppelin

My first beer label!

Beer cans with illustrative label

Part of freelancing as a designer means going back to print from time to time.

As a member of Pond Farm Brewing’s Stein Society, I took part in a beer creation activity that included beer style, naming and labeling. My team didn’t win the vote but as I worked with Pond Farm on their website I was asked if I could bring the winning team’s sketches to life as a real label for the beer.

Of course I said yes. I also took the opportunity to learn Affinity design instead of using illustrator and learned a lot in the process.

Man holding steaming bag containing redwood branches, in a brewery setting.
Head brewer and co-founder, Trevor Martens, releasing hot Redwood Tips from a bag that had been steeping in the brew for hours.